Sinclair Oil Company adopted the Brontosaurus as its corporate logo and that long, gangly, smiling “Dino” showed up on TV. Kids got enchanted. When it became clear that Apatosaurus and Brontosaurus were the same genus, pretty much the same animal, one name had to go. 
Why Does Science Keep Changing Its Mind? NPR

Sinclair Oil Company adopted the Brontosaurus as its corporate logo and that long, gangly, smiling “Dino” showed up on TV. Kids got enchanted. When it became clear that Apatosaurus and Brontosaurus were the same genus, pretty much the same animal, one name had to go. 

Why Does Science Keep Changing Its Mind? NPR

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  4. obitoftheday said: how has a trademark battle erupted btw, Sinclair and Dinoco? media.photobucket.com/i…
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